BROWSERTRACK.COM — MEASUREMENT PLAN

1. Decision and owner
Name one website decision and the person responsible for acting on it.

2. Visitor task
Describe the task without assuming every visitor has the same intent.

3. Observable event
Name the action, the exact trigger, and what one valid record means.

4. Approved properties
List property names, types, allowed values, and the purpose of each.
Exclude credentials, personal messages, and unnecessary identifiers.

5. Collection boundary
Document the permitted state, destination, retention, and access responsibilities.

6. Counting rules
Specify numerator, denominator, repeated actions, and exclusions.

7. Acceptance tests
Check valid actions, unrelated actions, invalid properties, and disallowed collection states.

8. Review and retirement
Assign a review date. Remove unused events, exports, and documentation together.

Reference: https://browsertrack.com/blog/event-tracking-plan/