Analytics: where to begin
Read the guides below in the order that fits your question. Each article includes a relevant primary reference, an original worked approach, and links to the next useful concept. Keep sample illustrations separate from actual site observations as you apply the ideas.
Start with definitions
Separate sessions, events, and outcomes before comparing a report.
Inspect the source
Understand which labels and collection rules produced each category.
Choose the next action
Turn a trend into a concrete investigation rather than a sweeping claim.
Browser analytics: a practical guide to better website decisions
Turn browser reports into a focused testing plan, with clear definitions, honest denominators, and a useful first-week workflow.
Traffic sources and UTM tracking: build a campaign naming system that lasts
Create readable campaign labels, test complete link journeys, and avoid turning acquisition reports into a collection of inconsistent names.
Website analytics dashboard metrics: choose the numbers that support a decision
Build a readable dashboard with defined counting units, visible denominators, useful comparisons, and an owner for every metric.