Experience: where to begin
Read the guides below in the order that fits your question. Each article includes a relevant primary reference, an original worked approach, and links to the next useful concept. Keep sample illustrations separate from actual site observations as you apply the ideas.
Map observable steps
Name the actions a website can actually measure, not inferred intent.
Compare useful groups
Segment only when the additional context could change your next test.
Watch the interface
Pair a reporting pattern with direct observation of the relevant task.
Experience
User journey mapping: find the friction between arrival and action
Map a meaningful visitor task, distinguish paths from funnels, and turn apparent drop-offs into testable usability questions.
Experience
Browser vs. device analytics: two different lenses on visitor experience
Separate browser family, device category, viewport, and input method so each report leads to the right kind of website test.