A focused reading path

Follow the task, not an assumption.

Use journey mapping, responsive context, direct testing, and performance analysis to understand an experience more carefully. A recorded path is useful evidence, but it does not directly reveal a visitor’s intention or explain every exit.

Visitor experience: where to begin

Read the guides below in the order that fits your question. Each article includes a relevant primary reference, an original worked approach, and links to the next useful concept. Keep sample illustrations separate from actual site observations as you apply the ideas.

Choose the task

Write what the visitor is trying to accomplish in plain language.

Inspect the conditions

Consider layout, browser, input method, and the relevant page state.

Test the explanation

Keep observations separate from hypotheses and verify a focused change.